A trademark is your business’ identifier, it protects ownership of your name, logo, tagline, or whatever mark you may use to identify to the consuming public your business’ product or service. The following just a few reasons why you need to protect your brand:
Trademark registration of the mark gives everyone constructive notice of the ownership. In my view, this one particular of, if not the most compelling reason for registering your mark. With notice, a any such doing a browse an identical or similar mark as yours will identify that you already own the mark, that is therefore put on notice that its use of similar or similar mark to yours may lead to trademark infringement. Method to party is put on notice to locate a new and different mark. With such notice, registering your mark prevents any conflict in the future.
Social media is a fabulous resource for some businesses. Customers search for brand names on the various social media sites including Facebook, Twitter, and Pinterest. Each advertising venue has policies in place to repel improper activities including improper marketing. Unfortunately, the practice of a person(s) or entity improperly using another company’s name or brand on social bookmarking for financial gain, for example, isn’t uncommon. Such improper practices can result in the venue suspending the wrongdoer’s social networks account. See the venue’s policies for information and facts. However, I located that when you’re complain to a social media site of those wrongdoing and claim that another is your brand without permission, the social sites administrator responds with a request of proof of ownership belonging to the subject company name. A trademark registration gives compelling proof brand rights.
Registering your mark shows a commitment to your logo and shows buyers that commitment. The goodwill that can be developed through such commitment is invaluable to an enterprise.
Cybersquatters register domain names that is the same or significantly like other parties’ trademarks or known brands with the only purpose of promoting them (to the rightful owner) high fee. The Anti-Cybersquatting Consumer Protection Act allows a Online trademark renewal in India owner to file a lawsuit and collect damages from individuals who register a domain name that is identical or similar towards the trademark.
Trademark registration can last as long as you continue using the mark in commerce. There are some firms that have registered trademarks which can be over a century old.
Trademark registration may not necessarily for every business. However, there are many compelling causes of protecting your brand just as you protect any other business skill. A trademark is your business’ brand, its identifier. Protect it with trademark registration.